Search Engine Optimization

Search Engine Optimization (SEO) is a process of improving the visibility of your website for your customers through optimization for better ranking or higher listings in search engine results.  The goal of SEO is to be the first website listed in each search engine provider. 

SEO is an organic marketing process (unpaid) and can be one of the most powerful and wealth creating marketing tools allowing literally thousands of customers to flow through to your business each week from the pool of information available on the World Wide Web. Webezi provides our expert Search Engine Optimisation service which will allow your web presence to become more visible to your customers through an increase in website ranking in search engines.  For most of our customers search engine optimization usually entails a completely different strategy from their previous efforts for their online presence.

Search Engine Optimization Services
Search Engine Optimization is more than just updating your website, it’s a complete process to increase your visibility on the World Wide Web so that your customers can find you and enjoy what you offer.  Importantly, achieving long term web site optimization that works now and in the future must be undertaken in a responsible way to ensure your customers can enjoy your website with as little hassle as possible.

Achieving an increase in search engine visibility entails:  Providing more relevant content to your customers Ensuring the content is delivered in the best way Ensuring the content is of optimal quality and size Providing content in a way that search engines can find it Correcting any issues that may be disrupting search engines from indexing your website or web pages Increasing your popularity on the World Wide Web through increased referrals from other websites Developing online partnerships or mutual benefit link referrals Webezi are your search engine optimization experts and approaching the World Wide Web with us as your partner will be an invaluable choice to help your business move forward.

Search Engine Ranking
As a search engine crawls the information on the Internet they use special algorithms or equations to assess which websites provide the most information that the searcher is likely to be searching for.  The search engine’s goal is to provide the searcher with the most relevant information in the shortest amount of time.  Unlike traditional marketing streams and media such as a phone book search engine users are less likely to browse different listings when using a search engine.  Thus the search engine user will usually only consider the first page of results and then the first listing that provides them with what they want.

 

Search Engine Marketing

Search Engine Marketing (SEM) is a strategy to attract customers to your website through paid listings or ‘Sponsored Listings’ from a search engine.  Search engine marketing sponsored listings are usually listed above unpaid search listings and sponsored listings can even appear on other chosen websites that show search engine marketing sponsored listing within their web page content.

There are two primary search engine marketing strategies that Webezi utilise that will increase the flow of customers coming to your website:

Pay-for-Inclusion
Pay for inclusion (PFI) is about paying to get your website listed on specific search engines.  Although some search engines offer free inclusion a strategic pay for inclusion strategy can help increase your website’s popularity and listing positions compared to unpaid or free inclusion methods.  However a pay for inclusion strategy is not very effective without some kind of search engine optimization (SEO) strategy.

Pay-Per-Click
A pay-per-click (PPC) strategy allows you to purchase prominent listings through search engine marketing campaigns to have your organisation’s website listed as a sponsored listing.  A sponsored listing is usually within the top three ranking results and usually above unpaid search engine listing results. 

Search Engine Optimization Tool

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